Have a sneak preview

I might have mentioned, I'm quietly pleased with this book. Here's a little preview, to convince you of the need to buy it... As ever, with Amazon embeds, the formatting isn't perfect, but rest assured it is in the actual book. No go, buy, read, review, all that good stuff...

My children need wine!

I self-published my first title, Dark Steps in August 2011. Since then, I have sold some books. Here's a graph to prove it.

You'll note that I have removed the scale from the Y-axis, but essentially this equates to just over 300 sales across five titles. In the same time period, I have given away, completely free, over 9,000 copies through various channels, nearly all Amazon Kindle Select promotions.

Giving books away for free is fine, I guess, and, barring miracles, writing is never going to enable me to give up the day job. That's fine, I accept that. Fortunately, that's not why I write. But, you know, <plug class="shameless">if you wanted to buy a book sometime, well, that would be fine too...</plug>

Footnote: wondering where the title of this post comes from? Wonder no more. And yes, Euro Itchy & Scratchy Land is a perfect metaphor for sales of my books.

Don't get any big ideas - they're not going to happen

Regular readers might know that I recently hatched a scheme (for which, read desperate attempt) to crack the Amazon.com Top 100 Free list with one or both of the titles I currently offer under KDP Select. The theory goes that if you can crack that Top 100 list, even if only for a short while, a significant sales "bump" follows.

So I notified every "list your KDP Select promotion here" website I could find (and I found plenty). I blogged my plan wherever I could. I tried to build some Twitter momentum. I called in favours. Hell, I even posted to Facebook, something I am usually loath to do.

But I didn't spend any money.

A couple of Kindle author forums seemed to both suggest placing ad's with BookBub as a sure-fire way of cracking the list... but those ad's start at $70, and I had a promotional budget of precisely zero.

So, the promotion ran last weekend. What happened, I hear you ask?

Turn Around Where Possible got to #748 briefly on Saturday. Cold didn't even crack the top 2,000.

Aside from new levels of circumspection, what have I learnt from this? Firstly, that unless some of the big boys (ENT, Pixel Of Ink, and so on) actually run your promotion, it doesn't matter how many free "list your KDP Select promotion here" websites you notify. Most of the rest are small-fry, by comparison. Secondly, if you're running a two-day promotion you need to achieve in excess of 2,000 downloads to get close to the fabled Top 100 list. I managed a shade under 400 in the US.

There were some positives. I logged my first downloads in India which is great, as Amazon.in is surely a massive potential marketplace. I made the US Top 10 Free Short Stories list (indeed, I sat at #9 on that for much of the weekend). Oh, and Turn Around got as high as #652 on the Canadian Free list on the strength of just nine downloads. Yes, nine. The rewards from cracking their Top 100 might be a lot smaller, but equally making their chart without spending any money might actually be achievable.

Before I close, can I just quickly take this opportunity to publicly thank all friends and acquaintances you helped, retweeted, liked, posted, forwarded and, ultimately, downloaded? Thank you all. And if anybody has $70 to spare, I'll place a BookBub advert next time, save myself going to all this trouble...

Footnote: the title of this post comes from here. But then you knew that already...

The Last Crusade...

... in which I pursue the Holy Grail (geddit?)

Getting onto Amazon.com's Top 100 list is a big deal, I reckon. A lot of Kindle owner's check that on a regular basis. I'm not talking about genre-specific lists, I'm talking about the big guns: Amazon's top 100 paid-for Kindle books and the top 100 free.

It's a big deal because once you're on there, lots of downloads follow and, presumably, book sales of other titles too. That's the theory anyway.

I run two titles under Amazon's exclusivity programme KDP Select, namely Turn Around Where Possible and Cold. Periodically, I give these away free. The nearest either has ever got to the top 100 list was when Turn Around... peaked, for a few short hours, at #113. To get that high, more than 2,200 free copies were downloaded.

What's all this building to? Well, I'm going to have one more crack at the Holy Grail, the top 100. I've scheduled for both titles to be free on Amazon, simultaneously and worldwide, on the 31st of August and 1st of September. I've submitted my promotion's details just about everywhere I can think of. I've given plenty of notice to untold Twitter book promotion accounts. I've scheduled a number of promotional tweets myself on a (hopefully not too annoying) regular basis. And now I'm blogging about it.

So I need your help. If you have a Kindle, Kindle app or Kindle for PC, you can download either or both of these short stories. I hope you do. I think you might like them. But also please tell your friends. Maybe flatter me with a retweet when you see me plugging the big push. And if you run or write for a book review website or blog, please let me know and maybe we can do something.

Think of this as an experiment. Can a little known indie author crack the top 100 free list with a self-published short story or two? Let's find out...

EDIT: I should add that I have no promotional budget for this: zero, zilch, zip, and other words beginning with zed. So to those that have suggested I place an ad with Bookbub (starting price $70), well, it's a nice idea and everything so thank you, but no...)

Halloween... and I'll scratch your back, etc

As a writer with a couple of titles enrolled in Amazon's KDP Select programme (which gives the retailer exclusivity), I am able to offer those titles for free every now and then. The idea, I guess, is that the rush to download a freebie leads to a "bump" in downloads, a momentarily higher profile and then residual sales in the aftermath. To be fair, that has been my experience, although I should point out that the law of diminishing returns certainly applies - after four or five freebie weekends it seems that pretty much everybody who wants your story on their Kindle already has it.

Having said that, I'm planning one more freebie, and am writing about it here in advance in the hope of maximising the take-up. Turn Around Where Possible, my old-school horror yarn, will be available for free on Amazon on Wednesday, 31st October. Yes, a horror story free on Halloween. I'm nothing if not original.

Anyway, since I'm not only giving you stuff for free but also giving you plenty of prior notice, can I ask a favour in return? Two of my short stories, the aforementioned Turn Around Where Possible and Cold, are eligible for Wattpad's Watty Awards 2012. No, me neither, but hey, an award for a story would be nice to win. So can you help me get in the mix? It won't take much of your time, just a few mouse clicks really.

You can vote for Cold here: http://www.wattpad.com/8276776-cold

And for Turn Around Where Possible here: http://www.wattpad.com/8276710-turn-around-where-possible

If you don't have a Wattpad account (which I'm guessing is most of you) you can use your Facebook credentials to exercise your right to vote - exercise is good for you, right? And enjoy Turn Around Where Possible for Halloween.

Books vs e-books - has the debate gone away yet?

Or will it never go away?

Newsweek produced the following comparison a couple of years ago, and whilst things have moved on a little since then it still raises some interesting points, not least that the most eco-friendly way to read a book is to walk to your local library.

The question I'm most intrigued by is the strap line - does one have to win? Just because e-readers have taken off massively, and traditional book sales are down, does the former have to spell the end for what I try (and fail) to avoid calling "proper" books?

I have a Kindle, and it's great. But I love the feel, the heft and the tangibility of real books. I have an MP3 player too, but I prefer to buy CDs. Is it just me that still prefers the physical product? Guess I'm just a cup of tea man in a latte world...

How about you?

Free as a bird, apparently

First off, two points* to anyone who identifies the film dialogue from which this post's title is taken.

Secondly, in honour of having a nice long Bank Holiday weekend, I figure you need some short stories to read. So, today and tomorrow, Turn Around Where Possible will be free over at Amazon. Then, on Sunday and Monday, Cold will be free.

Here are some links:

Turn Around Where Possible: Amazon.co.uk • Amazon.com

Cold: Amazon.co.uk • Amazon.com

And as I've said before, don't worry, you don't need a Kindle to read e-books bought from the Amazon Kindle Store.

* Points have no value but hey, you earn my respect.

Coincidentally, it's also International Short Story Day

Today is International Short Story Day, apparently. What better time to launch a new short story then?

Cold is published today, exclusively available through the Amazon Kindle Store (at first, at least). It's a short, dark tale of what happens when a woman breaks her own rules about office relationships and married men. When she realises she can't get her man back she decides to get even instead. So begins her thirst for revenge... and as we all know, revenge is a dish best served cold.

Cold is available right about now, on Amazon.com and Amazon.co.uk - please do read and enjoy!

Interview on Kindle Author

Kindle Author is an excellent endeavour by one David Wisehart, its aim being to help you discover new writers. To that end, David conducts interviews by email with Kindle authors, and blogs the results. And he's interviewed me!

You can read the terrible truth (don't worry, it's not so terrible) here at Kindle Author... and observe the fact that I suddenly realised I didn't have an author photo to go with my bio. Oh well.

Dark Steps published

Dark Steps, my collection of eight short stories, is published as a Kindle ebook on Amazon today. Take a look if you don't believe me.

The eight stories included therein are Waiting Room, Dream Feed, Egg, Near-Death Experience, A Bit Christmassy, Resolution, The Inheritance and an extract from the forthcoming novel Drawn To The Deep End.