Blue Monday, book Monday

See what I did there?

Today is, supposedly, Blue Monday - the most depressing day of the year, although even Wikipedia notes that the rationale behind this is "pseudoscience". But in case you are feeling blue, what better way to cheer yourself up with free and discounted books and short stories, available from today and for five days, over at amzn.to/martinpond

Hurry now, five days only...

Don't get any big ideas - they're not going to happen

Regular readers might know that I recently hatched a scheme (for which, read desperate attempt) to crack the Amazon.com Top 100 Free list with one or both of the titles I currently offer under KDP Select. The theory goes that if you can crack that Top 100 list, even if only for a short while, a significant sales "bump" follows.

So I notified every "list your KDP Select promotion here" website I could find (and I found plenty). I blogged my plan wherever I could. I tried to build some Twitter momentum. I called in favours. Hell, I even posted to Facebook, something I am usually loath to do.

But I didn't spend any money.

A couple of Kindle author forums seemed to both suggest placing ad's with BookBub as a sure-fire way of cracking the list... but those ad's start at $70, and I had a promotional budget of precisely zero.

So, the promotion ran last weekend. What happened, I hear you ask?

Turn Around Where Possible got to #748 briefly on Saturday. Cold didn't even crack the top 2,000.

Aside from new levels of circumspection, what have I learnt from this? Firstly, that unless some of the big boys (ENT, Pixel Of Ink, and so on) actually run your promotion, it doesn't matter how many free "list your KDP Select promotion here" websites you notify. Most of the rest are small-fry, by comparison. Secondly, if you're running a two-day promotion you need to achieve in excess of 2,000 downloads to get close to the fabled Top 100 list. I managed a shade under 400 in the US.

There were some positives. I logged my first downloads in India which is great, as Amazon.in is surely a massive potential marketplace. I made the US Top 10 Free Short Stories list (indeed, I sat at #9 on that for much of the weekend). Oh, and Turn Around got as high as #652 on the Canadian Free list on the strength of just nine downloads. Yes, nine. The rewards from cracking their Top 100 might be a lot smaller, but equally making their chart without spending any money might actually be achievable.

Before I close, can I just quickly take this opportunity to publicly thank all friends and acquaintances you helped, retweeted, liked, posted, forwarded and, ultimately, downloaded? Thank you all. And if anybody has $70 to spare, I'll place a BookBub advert next time, save myself going to all this trouble...

Footnote: the title of this post comes from here. But then you knew that already...

The Last Crusade...

... in which I pursue the Holy Grail (geddit?)

Getting onto Amazon.com's Top 100 list is a big deal, I reckon. A lot of Kindle owner's check that on a regular basis. I'm not talking about genre-specific lists, I'm talking about the big guns: Amazon's top 100 paid-for Kindle books and the top 100 free.

It's a big deal because once you're on there, lots of downloads follow and, presumably, book sales of other titles too. That's the theory anyway.

I run two titles under Amazon's exclusivity programme KDP Select, namely Turn Around Where Possible and Cold. Periodically, I give these away free. The nearest either has ever got to the top 100 list was when Turn Around... peaked, for a few short hours, at #113. To get that high, more than 2,200 free copies were downloaded.

What's all this building to? Well, I'm going to have one more crack at the Holy Grail, the top 100. I've scheduled for both titles to be free on Amazon, simultaneously and worldwide, on the 31st of August and 1st of September. I've submitted my promotion's details just about everywhere I can think of. I've given plenty of notice to untold Twitter book promotion accounts. I've scheduled a number of promotional tweets myself on a (hopefully not too annoying) regular basis. And now I'm blogging about it.

So I need your help. If you have a Kindle, Kindle app or Kindle for PC, you can download either or both of these short stories. I hope you do. I think you might like them. But also please tell your friends. Maybe flatter me with a retweet when you see me plugging the big push. And if you run or write for a book review website or blog, please let me know and maybe we can do something.

Think of this as an experiment. Can a little known indie author crack the top 100 free list with a self-published short story or two? Let's find out...

EDIT: I should add that I have no promotional budget for this: zero, zilch, zip, and other words beginning with zed. So to those that have suggested I place an ad with Bookbub (starting price $70), well, it's a nice idea and everything so thank you, but no...)

Free as a bird, apparently

First off, two points* to anyone who identifies the film dialogue from which this post's title is taken.

Secondly, in honour of having a nice long Bank Holiday weekend, I figure you need some short stories to read. So, today and tomorrow, Turn Around Where Possible will be free over at Amazon. Then, on Sunday and Monday, Cold will be free.

Here are some links:

Turn Around Where Possible: Amazon.co.uk • Amazon.com

Cold: Amazon.co.uk • Amazon.com

And as I've said before, don't worry, you don't need a Kindle to read e-books bought from the Amazon Kindle Store.

* Points have no value but hey, you earn my respect.